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Leon M.A. Edwards logo & web design

About The Business
Leon M.A. Edwards has discovered his passion for storytelling and dreams of becoming a full-time author. Though he never envisioned a writing career while growing up and choosing practical jobs, writing has now become his true calling. As a child, Leon dreamt of becoming an actor but was held back by fears of failure and living in an unfamiliar town. Today, he eagerly anticipates connecting with readers, learning about their fascinating lives, and sharing his stories with the world.

Leon M.A. Edwards: Identity

The Challenge

Leon needed to create a distinctive brand that effectively showcased his novels and connected his social media platforms to his website. The primary challenge was to design an e-commerce website that would allow readers to easily access and purchase his books, while also reflecting his core values as an author.

Leon M.A. Edwards: Book Cover

Our Solution

We started by brainstorming and strategising around Leon’s key selling points and writing values, building a strong, authentic brand. Next, we designed a user-friendly website that highlights his novels and integrates social media platforms for seamless reader engagement. The site features an intuitive e-commerce platform for easy book purchases, encouraging repeat visits and loyalty. Ongoing support and optimization ensure the website stays current with digital marketing trends, helping Leon’s brand grow and adapt.

Leon M.A. Edwards: Book Cover

Leon M.A. Edwards: Website

Launch website

Leon M.A. Edwards: Stationery

Leon M.A. Edwards: Book Covers

Leon M.A. Edwards: Visual

Leon M.A. Edwards: Book Cover

Developing a Compelling Brand and Integrated Website

    • Brand Creation and Strategy: We initiated the process by brainstorming and strategising around Leon’s key selling points and the core values of his writing. This helped us build a strong, authentic brand that resonates with his audience.
    • Website Development: We designed and developed a user-friendly website that not only highlights Leon’s novels but also integrates his social media platforms. This seamless connection ensures that readers can follow his updates and engage with him across different channels.
    • E-Commerce Integration: The website features an accessible e-commerce platform, allowing readers to easily purchase Leon’s books. We ensured that the shopping experience is smooth and intuitive, encouraging repeat visits and fostering a loyal readership.

Ongoing Support and Optimization: To maintain the website’s effectiveness, we provide ongoing support and optimization, ensuring that it stays up-to-date with the latest digital marketing trends and technologies. This continuous improvement helps Leon’s brand grow and adapt to the evolving needs of his audience.

Leon M.A. Edwards

Business Type: Author     Location: United Kingdom