GRAPHIC DESIGN PROJECT

Appealing App Branding Project

About The Business
Appealing is a mobile application comparison platform designed to simplify the decision-making process for consumers looking to purchase software. By providing detailed comparisons and reviews, Appealing helps users find the best software solutions to meet their needs.

The Challenge
Our task was to enhance the existing Appealing app logo and develop a comprehensive website that adhered to their established brand guidelines. Additionally, we needed to create a wireframe prototype of their mobile application to visualise and plan the app’s functionality and user experience.

Our Solution
We modernised the Appealing logo, reflecting the brand’s identity, and developed thorough brand guidelines, including colour palettes and typography. Adhering to these guidelines, we created a user-friendly, responsive website. Additionally, we produced a detailed wireframe prototype for the mobile app, ensuring intuitive user experience. Our strategic approach enhanced Appealing’s brand, developed a cohesive online presence, and laid the foundation for an intuitive app, enabling consumers to make informed software purchasing decisions.