Eco-Smart Case Study

Eco-Smart is a Tech start up company producing rechargeable and solar powered light bulbs. Eco-Smart’s goal is to create a more sustainable world through their products and services.

The technology company is targeting businesses and residential areas in remote parts of West Africa. This is a 5-year-old company that has seen a lot of changes and have adapted to them. They have been able to make their products more affordable but still maintain their high quality level.

The use of mobile platforms has opened up new avenues for commerce that are not only convenient but also cost-effective. Business to business companies can use them as a way to interact with their customers and maintain a personal relationship. This type of targeted advertising is much more efficient than traditional print marketing.