Design strategy is an intentional and systematic process of design
It is not a one-time event, but an ongoing process to create products and services that have impact on the world. Design Strategy consists of a series of steps that help organisations develop the right product/services, at the right time, for the right price.
A brand guideline is necessary for any company that wants to create an effective brand identity first impression. It should include guidelines on how the logo should look like, what colours you want to use, what fonts you want to use, and how you want your content to look like. If your company doesn’t have one yet, it’s time that you get started!